Tag Archives: transparent labels

Clear labels – perfect for premium products

Product labeling and packaging plays a key role in establishing the brand position. However, sometimes manufacturers want the packaging to be as less obstructive as possible. When the product itself is a strong USP; there is no need of covering it in packaging.  Also, sometimes manufacturers want to show what the customers are paying for. In such cases, clear printed labels enhance the shelf appeal manifold.

Transparent labels do not block the view. They are more appropriate when label manufacturers want to underline purity. Conventional paper is not fit for this category of sticker labels. They can be printed on transparent plastic sheets or directly on containers.  Vibrant colors and attractive fonts can be used liberally because the labels do not obstruct the view.

Label Manufacturers India advocates clear labels for a sleek appearance. Label Manufacturers in Mumbai offers a wide variety of designs and patterns to fulfill client requirements.  There has been a slash in prices in the recent years due to advancement in technology.

Sticker labels that are quick and convenient

Products require smart and attractive packaging in the ferociously competitive world.  Printed self-adhesive labels have become greatly popular because of their convenience.

Types of labels

  • Standard sticker labels: It is the most primitive type where labels are printed on a sticker paper. Though it is a cheap and popular option in adhesive labels, it is less preferred for industrial purpose because of less durability.
  • Standard vinyl labels:  Since they are waterproof and extremely durable, a wide variety of industries demand vinyl stickers. They are relatively cheaper than paper stickers. Due to sustainability under extreme temperatures, they are suitable for hot and cold beverages and frozen items. The colors do not fade off easily.
  • Clear labels: They are a hot trend today. Transparent labels are printed on transparent vinyl sheet. These labels do not obstruct the view and consumers can see the product clearly.

Labels can be printed in a single color, double color and multi color labels as per requirement. Printing cost depends on the quantity and quality of printing.

Rising Trends in Cosmetic and Healthcare Product labels

Plain and simple labels for the soaps and lotions used two decades back are now well and truly history. Today the labels of FMCG products are perhaps the most advanced in terms of technology and diverse in terms of materials used. It is because printed labels play a very important role in developing an attractive packaging of a product, something that can entice the consumer into trying the product out. Today a large variety of sticker labels, self adhesive labels and transparent labels are being used in the packaging of the FMCG products.

Among the rising trends, transparent labels are perhaps the most widely used today. Most transparent labels are made out of polypropylene, polyethylene and polyester. These transparent labels enable the very innovative form of packaging where the insides of the packaging are visible to the buyer. They are most frequently used together with transparent packaging bottles for products like shower gels, shampoos and other liquid products. Other products like tubes and bottles that are squeezed several times have seen increased use of squeezable self adhesive labels. These labels are usually laminated and moisture resistant so that they withstand the rough handling on the surface. The adhesive of the products also needs to be stronger than the ordinary.

Embossed labels, ‘soft touch’  sticker labels and screen printed labels for added texture are some other new trends in label manufacturing. Embossed labels are used mostly on bottles that are likely to be picked up by the consumer before buying. The embossed logo of the product can give a nice feel to the consumer and persuade him/her to try the product out. The same can be said about ‘soft touch and textured labels. The labels can indeed make the first time buyer to try the product, just because its label feels good in his/her hands.