Rising Trends in Cosmetic and Healthcare Product labels

Plain and simple labels for the soaps and lotions used two decades back are now well and truly history. Today the labels of FMCG products are perhaps the most advanced in terms of technology and diverse in terms of materials used. It is because printed labels play a very important role in developing an attractive packaging of a product, something that can entice the consumer into trying the product out. Today a large variety of sticker labels, self adhesive labels and transparent labels are being used in the packaging of the FMCG products.

Among the rising trends, transparent labels are perhaps the most widely used today. Most transparent labels are made out of polypropylene, polyethylene and polyester. These transparent labels enable the very innovative form of packaging where the insides of the packaging are visible to the buyer. They are most frequently used together with transparent packaging bottles for products like shower gels, shampoos and other liquid products. Other products like tubes and bottles that are squeezed several times have seen increased use of squeezable self adhesive labels. These labels are usually laminated and moisture resistant so that they withstand the rough handling on the surface. The adhesive of the products also needs to be stronger than the ordinary.

Embossed labels, ‘soft touch’  sticker labels and screen printed labels for added texture are some other new trends in label manufacturing. Embossed labels are used mostly on bottles that are likely to be picked up by the consumer before buying. The embossed logo of the product can give a nice feel to the consumer and persuade him/her to try the product out. The same can be said about ‘soft touch and textured labels. The labels can indeed make the first time buyer to try the product, just because its label feels good in his/her hands.

Leave a Reply

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>